Even the best technology requires human expertise to configure to your specific customers and business questions.

LISTEN ALWAYS, LEARN OFTEN, LEVERAGE MORE

The most customer centric businesses understand that they need to champion the voice of the customer in every decision they take. And as they scale up feedback sources, it's important to avoid silos where data learning opportunities get missed.

Our approach helps you consistently grow a voice of the customer or market research program by listening always, learning often, and leveraging more. Achieved through innovative technology configured by smart humans.

LISTEN ALWAYS

First consider what available sources of experience data you have in-house.

Then find ways to extend your scope with public and unprompted discussion data like social media, forums, and review sites.

Finally figure out ways to process data into a consistent format for efficiencies later.

LEARN OFTEN

Make sure you configure a smart analysis engine to query for insights.
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Set a hypothesis based on your strategic objectives, validate and test, but leave some room to be surprised.

Automate where possible to create an ongoing 'pulse' dashboard you can monitor regularly for changes. This will reveal the right time and topics to dive deeper.

LEVERAGE
MORE

Your insights only mean something if you maintain engagement from executives and those that can take decisions.

Tailor your reports or dashboard views to your key audiences to make and maintain the connection that will facilitate action.

When established well, you'll create a cycle of continuous learning and improvement.

"Partner with us to access negotiated deals with technology providers, which can be implemented fast."

Vincent Gnieslaw
Founder